10DLC Registration Guide

What is 10DLC?

10DLC (10-digit long code) is a messaging system designed for businesses to send application-to-person (A2P) SMS using standard 10-digit phone numbers. It offers improved deliverability and lower filtering rates compared to traditional long codes.

For more details, visit this page.

Getting Started with 10DLC and SMS with Accent

If you have not yet submitted your information to start the registration process, start by filling out the registration form. Once you complete the form, one of our team members will follow up with you to start the Brand Registration Process.

If you have an existing Brand and just need to add an additional Campaign, please reach out to our team. We will need additional information on the Campaign type to complete the registration and mapping.

Your initial Brand and Campaign Registration is handled in the same form. Please make sure you have all of your business information handy before you begin.

Checklist for Registering Your Brand and Campaigns

Before beginning the process of registering your brand and campaigns through Accent, ensure you have the following information and documents ready:

  1. Brand Information:
      • Legal business name
      • Tax ID/EIN number
      • Physical business address
      • Contact email and phone number
  2. Campaign Details:
      • Campaign name
      • Campaign description
      • Use case(s) for the campaign (e.g., 2FA, marketing, customer care)
  3. Telephone Numbers (TNs):
      • List of TNs to be associated with each campaign
  4. Carrier-Specific Information:
      • Desired carrier for messaging (e.g., AT&T, T-Mobile)
      • Throughput requirements (if applicable)
  5. Compliance Documentation:
      • Proof of business registration (if required)
      • Any existing agreements with carriers (for exemptions or special use cases)
  6. Message Content:
      • Sample messages for each use case
      • Opt-in and opt-out procedures
  7. Vetting Information (if applicable):
      • Third-party vetting documentation
      • Previous vetting results or scores (if available)
  8. Specialty Use Case Information (if applicable):
      • Detailed description of the specialty use case
      • Additional approvals or steps required for the specialty use case
  9. Campaign Manager Contact:
      • Name and contact information of the person responsible for managing the campaign

Ensure all information is accurate and up-to-date to streamline the registration process and avoid any delays.

Brand Registration Process

To register your brand:

  1. Gather Information: Collect your business details, including legal name, address, and tax ID.
  2. Submit Registration: Complete the registration form.
  3. Approval: Wait for approval.

This process ensures your business is recognized and trusted by carriers.

Campaign Registration

Campaign registration involves specifying the types of messages you plan to send, such as marketing or customer service. The steps include:

  1. Define Campaign: Outline the purpose and content of your messaging campaign.
  2. Submit Campaign: Enter the details into the registration form.
  3. Approval: Carriers review and approve your campaign.

Difference between Brand and Campaign Registration:

  • Brand Registration: Identifies your business to carriers.
  • Campaign Registration: Specifies the content and purpose of your messages.

For more details on Brand and Campaign registry requirements click here.

For tips on successful registration, check out our Vetting Tips page.

The Campaign Registry: The Campaign Registry is the central database for registering 10DLC campaigns. It ensures that all messaging campaigns are transparent and compliant with carrier regulations, reducing spam and improving the overall quality of messaging.

Why Do I Have Register Now?

Previously, businesses could use long codes for messaging without registration. However, to combat spam and improve message delivery, carriers now require businesses to register their brands and campaigns. This change provides better security, reduces unwanted messages, and enhances the reliability of SMS communications.

Rejection and Resolution Guide

If your registration is rejected, follow the steps in our Rejection and Resolution Guide to address and resolve any issues.

Important Date

September 30th, 2024: SMS traffic may begin to be limited from unregistered senders. To continue using SMS services, start the registration process as soon as possible. No action is needed if you do not use SMS services with your account today.

If you have already completed your registration, Accent will follow up with you as additional action is needed through the process.

Stay compliant and ensure uninterrupted SMS services by following this guide!